Email Best Practices

1. Authenticate Your Domain

Always set up DKIM and SPF records. This tells receiving servers (like Gmail) that you are authorized to send email from your domain.

2. Clean Your List

Remove inactive subscribers who haven't opened an email in 6 months. High bounce rates hurt your reputation.

3. Avoid Spam Trigger Words

Avoid excessive use of "FREE", "URGENT", "BUY NOW", or all-caps in your subject lines.

4. Make Unsubscribing Easy

Never hide your unsubscribe link. If people can't leave easily, they will mark you as spam, which is much worse.